October 2009
BitDefender set for growth with C-MI Labs
Additional corporate distributor is key to growing market share.
BitDefender has strengthened its channel distribution with the appointment of a fourth strategic partner to help develop growing market share in the UK and Ireland.
C-MI Labs of Godalming, Surrey is already very influential in this sector, having formerly represented a rival anti-virus vendor. According to C-MI chairman Stuart Tidy, the security channel has become very dynamic. “Whilst we can see significant growth there are also signs that people are looking for an alternative to the established ‘big’ brands.
“End user customers are taking notice of the comparative test results and are becoming much more discerning about their Internet Security. We are part of the process and we have looked closely at products that are likely to give us the best return for 2010.”
“BitDefender has a very robust anti-virus solution, and its Internet security software has been given excellent reviews and they are working hard to push the boundaries. The new editions for 2010 promise world class detection rates, better usability and faster, less intrusive performance.”
Commenting on the agreement, BitDefender country manager, Nick Billington describes it as “an important milestone for the UK”.
“In four years we have established the BitDefender brand as a trusted supplier of antivirus and malware protection countermeasures. This agreement with C-MI Labs is central to our strategy for going forward with channel partners who can offer the expertise to support national distribution that can reach resellers and the business network specialists.”
For more information regarding BitDefender products, go to www.BitDefender.co.uk
About Bitdefender®
Bitdefender is the creator of one of the world's fastest and most effective lines of internationally certified internet security software.Since 2001, the company has been an industry pioneer, introducing and developing award-winning protection. Today, Bitdefender technology secures the digital experience of around 400 million home and corporate users across the globe.
Recently, the company has won a range of key independent recommendations in the US, UK and across Europe, including ConsumerSearch, Which?, Stiftung Warentest and Taenk. Bitdefender antivirus technology has also finished top in leading industry tests from both AV Test and AV-Comparatives. More information about Bitdefender's antivirus products is available from the company's security solutions press room. Additionally, Bitdefender publishes Malware City providing the latest updates on security threats and helping users stay informed in the everyday battle against malware.