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Bitdefender Expands Opportunities for Partners by Unveiling a Revamped MSP Program

May 2019


New Program consolidates Bitdefender's growth strategy, accelerates development of partner capabilities, and expands partner access to Bitdefender’s industry-leading MSP security solutions.

Bitdefender, a global cybersecurity leader protecting over 500 million systems across 150 countries, today unveiled that it will be adding new components to its MSP Partner Program. The update to the Program, which helps service providers and resellers develop their business, extend services and simplify operational aspects, forms part of Bitdefender’s consolidated global growth strategy. 

The Bitdefender program, rewards depth of expertise, specializations and enables revenues and profit increase. This new partnership structure will offer MSPs, who are increasingly being asked to engage in cybersecurity matters, the edge on their competition. The revamped MSP Program offers well-structured incentives, opportunities for increased profitability, and accelerated return on investment. MSP partners will also be able to address new opportunities with innovative solutions and a vision for the future. 

"Customers are demanding more security-related services, and Bitdefender is leading the future of cybersecurity market. The updates to our MSP Partner Program will ensure that our valued partners continue to be the spearhead of this journey with us, while also providing new growth opportunities to MSP partners," said Cristian Corabu, Sr. Director Worldwide Enterprise Marketing.

The Bitdefender MSP features multi-level architecture, which will give MSPs varying levels of access to marketing development funds, dedicated operational and business support and access to Bitdefender’s expert team of technical account managers. In the context of an ever-changing threat landscape, MSPs enrolling to the new program will also benefit from the Bitdefender comprehensive endpoint security solution to protect their own infrastructure. 

“This program is addressing the current needs of our MSP partners, but it is also focusing on the future. The Managed Service Providers are looking for similar benefits and incentives as value added resellers. At Bitdefender, we listen to our partners and address their needs. This MSP Partner Program is just the latest example, that delivers real, demonstrable bottom-line value along with clear differentiation for partners that invest in Bitdefender as their vendor of choice”, continued Corabu.

The revamped Bitdefender MSP Program will be added to existing Bitdefender PAN (Partner Advantage Network) Reselling Channel Program at the same time with the Integrated Channel Program, meant to meet the needs of resellers who recently embraced managed services, on the June 17th. 

The new program details will be available in the US at a series of roadshows and events starting as part of the Bitdefender global roadshow and it will be presented to interested providers in the UK (23 May), France (20 June) and Germany (27 June). 

To meet the dedicated Bitdefender MSP team, and to find out more about the new MSP Program, you can register on https://businessresources.bitdefender.com/msp-roadshow to attend the session hosted closest to you. More details about the benefits for Bitdefender Bronze, Silver and Gold MSP partners will be shared at the new program launch.